Leo Paparella and his team of professionals bet on the future and constantly work on the concept of excellence. Thanks to the merger with the leading brand Vipeluqueria´s, today the alliance forms the largest chain of beauty salons in Argentina with 38 salons.
Leo Paparellas legacy begins in 1970, after working with the prestigious coiffeur Andrea Paparella, he opened with his brothers Pino and Lina, his first salon in the Recoleta neighborhood, Buenos Aires.
Leo Paparella devised a television program called Fashion Mix, which since 2000 shows through changes of look, as for each type of face there is an appropriate haircut and color. Always related to the latest trends, the program has several sections designed to offer the latest in the fashion industry, national and international. With coverage of exclusive events, total looks, product launches, parades, interviews and much more.
Not satisfied with his important arrival to the public through his own television programs, graphic and television media, Leo Paparella undertakes a new challenge: fashion shows, where fashion and solidarity merge to offer a show of hierarchy and style.
At the end of 2018, Leo Paparella merged with Vipeluqueria´s to be part of the leading brand in Argentina, and continue growing together with the team of professionals that make it up.