Leo Paparella and his professional staff commit their selves to the future and constantly work focused on excellence.
In 1970, after working with the prestigious stylist, Andrea Paparella, he opened his first salon, together with his siblings Pino and Lina, located in the Recoleta neighborhood of Buenos Aires.
A few years later, after having a great success, they moved to an elegant petit hotel built in 1910 located in the same area, which was turned into the main branch and it became one of the most important beauty salons of the country.
Important celebrities such as Charlton Heston, Ornella Muti, Chathérine Deneuve, Ivana Trump, Iva Zanecchi and Diana D´Orléans, among others have visited the salons.
Leo Paparella created a TV show in which since 2000 it demonstrates through makeovers that there is a right haircut for each type of face and a right hair color for each type of skin color, which for sure will set the real style and personality of the modern woman or man from today.
Not completely satisfied with the impact caused on the public throughout his TV shows, print media and broadcasting, Leo Paparella has a new challenge: fashion shows, named "El desfile", where fashion and charity merge to offer a show with hierarchy and style.